Everything You Need To
Build A Killer Go-To-Market Strategy
For Marketing, Sales, Product Leaders and Founders
Battle-Tested Frameworks Whether You’re A Novice Or An Expert
Go-to-market strategy is hard. There’s a million moving parts.
Where do you even start?
What do you prioritise?
With so much pressure on GTM leaders today to generate results with less resources, how do you make sure you’re making the right decisions? Minimise your chances of failure, while maximising your chances of success?
That’s why I’ve distilled 14+ years experience as a CMO/VP/Head of Product into this template kit.
I originally built these templates for my consulting. I wanted a way to build a world-class GTM strategy for my clients as fast as possible, that leveraged every success, failure, eureka moment, and priceless insight I’ve experienced in my journey so far.
And now I’m sharing them with you.
What sets these templates apart:
Cut through the guesswork
and get to results 10x faster
Over 1,000+ GTM leaders
from 800+ companies from 30+ countries
have downloaded my templates.
Including Founders, CEO’s, CMO’s, VP’s of Marketing, Marketing Managers,
Heads of Product, Product Managers, Head of Sales and more.
David!!! This is fantastic. Holy smokes, my dude.
I do a lot of fractional CMO and Head of Content gigs-mostly GTM and B2B startups-and I’ve never seen the process distilled so well!
You literally made my life a million times easier. Thanks a million. Happy to be connected on Linkedin, and eager to learn more from you!
I’ve been building a GTM strategy thanks to your template and videos. It’s been invaluable and I can’t wait to finish it and show it to the team! Thank you!
David, I’m a Director of Product Marketing and have used a couple of GTM assets over the last year. In a recent strategy session, I asked the VP of Sales and the President of the P&L if they would be willing to go through the exercise and articulate our GTM components (using your framework). I’m happy to share the meeting was a success and we each walked away aligned and ready to move forward. The VP even said, during the meeting, “I feel like THIS is the conversation we need to be having right now.”
This template was super useful, I shared with 100 more people!
Bravo David! I do this work everyday. The nuance is in tailoring, inspiring and guiding leaders and teams based on market need and opportunity. Thank you for sharing your #GTM experience, knowledge and this fabulous tool!
Super insightful and informative, many thanks for helping us understand the nuances of GTM!!!
You’ve been a huge inspiration for me as I embark on my PM role. Thank you for this and hope to learn from you more!
Hi David, thank you very much for this. You’re doing great work for the digital marketing community. I’ll be sure to reshare. Have a great day!
Truly appreciate this insightful breakdown of building a go-to-market strategy. Your expertise shines through in simplifying a complex process.
This is excellent!!! Thank you David for this incredibly helpful GTM strategy - really grateful for your expertise and insights.
David, THANK YOU for sharing your GTM framework. I’ve tried a couple of different approaches (Lean Canvas, Product Marketing Alliance templates, my own custom templates) and none have really resonated with my executive team as well as yours. I hope this encouragement adds some wind in your sails on a Monday.
Thank you so much! I found this template extremely insightful and I’ve applied it to my real life requirements. Will definitely reshare this with others!
Everything You Need To Build a World-Class GTM
Strategy Fast, Whether You’re A Novice Or An Expert
A master template that covers all of the key decisions in an effective and efficient go-to-market strategy from your manifesto, product strategy, and ideal customers to your positioning, pricing, GTM funnel and measures of success.
A framework to map out all the essential components of a company’s business model - and find what’s working, what’s not, current gaps, roadblocks and opportunities, so you can build a plan to accelerate growth.
A framework built for how content strategy is done today; taking into account buyer psychology, jobs-to-be-done, objections, fears, repurposing, nurturing and more - to help you build a content engine that actually generates pipeline.
A comprehensive template to fully define your ideal customer profile, including firmographics, industry-specific traits, dream/target accounts; as well as map your buyer committee, buyer personas and their buyer psychology.
A master template that covers all of the key decisions in an effective and efficient go-to-market strategy from your manifesto, product strategy, and ideal customers to your positioning, pricing, GTM funnel and measures of success.
A framework to map out all the essential components of a company’s business model - and find what’s working, what’s not, current gaps, roadblocks and opportunities, so you can build a plan to accelerate growth.
Coming Soon
Comprehensive video tutorials on every template, where I teach you every key decision and step. You’ll learn all of the fundamentals of GTM strategy and become an expert yourself in less than 2 hours.
Coming Soon
Get direct access to me for your go-to-market questions, strategy advice, and template assistance. Let me help you refine your approach and achieve your goals.
All time-saving templates:
Plus!
Grab the Go-To-Market Strategy Template only to preview the full kit and start building your strategy.
Anyone in go-to-market and revenue teams—founders, marketers, sales, product, customer success, and strategy professionals—veterans or novices—who want to build a world-class go-to-market strategy to accelerate business growth.
Each template is given as a Canva whiteboard, Google Slides/Powerpoint, Google Docs/Microsoft Word, and Notion page.
Hi! I’m David Chiapoco. I created this template kit.
Here’s my story:
14+ years ago, after completing my Neuroscience 🧠 degree, running two start-ups of my own and feeling relatively directionless 🤔 on what to do next, I applied for a role at another start-up and became their second employee.
What happened after that, I still can't believe today 🤯.
We beat the odds and succeeded 🚀.
From a pre-revenue upstart, that company, Equiem, became a global proptech 🏢 leader, active in 25 countries, with 8-figures in ARR. We invented the niche now called 'tenant experience'.
I played a critical role, climbing the ranks from junior coordinator, to become Head of Product and Design, then Head of Marketing, VP then CMO 🫡.
Along the way, through a high-octane mix of self-learning, 'get sh** done', successes 🤑, failures 😭 and caffeine ☕, I learned how to:
It’s been quite a ride so far, and I feel like I’ve only just started.
Today, I am a global CMO obsessed with the art and science of marketing. I live for the challenge of growing businesses 📈.
I also love helping others on their GTM challenges, which is why I’ve started my own consultancy and built this template kit.
Whether or not you buy this product, I wish you all the best in your journey 😀
